Mykhailo Smetana is a Ukrainian multidisciplinary designer and consultant with over 30 years of expertise in brand, service, customer experience, and media design. When work is done, he enjoys oriental textiles and vernacular photography.

Mykhailo Smetana is a Ukrainian multidisciplinary designer and consultant with over 30 years of expertise in brand, service, customer experience, and media design. When work is done, he enjoys oriental textiles and vernacular photography.

Mykhailo Smetana is a Ukrainian multidisciplinary designer and consultant with over 30 years of expertise in brand, service, customer experience, and media design. When work is done, he enjoys oriental textiles and vernacular photography.

Click here to view a selection of Mykhailo's branding and editorial work.
Due to NDA restrictions, most of his other projects cannot be shared publicly.

Tap here to view a selection of Mykhailo's branding and editorial work.
Due to NDA restrictions, most of his other projects cannot be shared publicly.

Tap here to view a selection of Mykhailo's branding and editorial work.
Due to NDA restrictions, most of his other projects cannot be shared publicly.

Selected International Clients

Selected International Clients

Selected International Clients

Sweatcoin (UK)

Sweatcoin (UK)

Health and Fitness

Health and Fitness

Branding, UI&UX consultancy and design direction

Branding, UI&UX consultancy and design direction

All3 (UK)

All3 (UK)

Construction

Construction

Brand philosophy, visual identity and branding, site UI&UX direction

Brand philosophy, visual identity and branding, site UI&UX direction

Art

Art

Visual identity and branding art direction

Visual identity and branding art direction

Neutral (USA)

Neutral (USA)

Real Estate

Real Estate

Branding

Branding

Gaming

Gaming

Game UI&UX design direction, visual identity and site design

Game UI&UX design direction, visual identity and site design

WILD (Poland)

WILD (Poland)

Non-profit

Non-profit

Visual Identity

Visual Identity

Birbank (Azerbaijan)

Birbank (Azerbaijan)

Banking

Banking

Tone of voice

Tone of voice

MOAS (USA)

MOAS (USA)

Charity

Charity

Book art direction and design

Book art direction and design

VisitHealth (UK)

VisitHealth (UK)

Healthcare

Healthcare

Visual identity and branding

Visual identity and branding

Charity

Charity

Brand philosophy, visual identity and branding

Brand philosophy, visual identity and branding

Yaizy (USA)

Yaizy (USA)

Education

Education

Brand philosophy and visual identity art direction

Brand philosophy and visual identity art direction

5 Points Development (USA)

5 Points Development (USA)

Real Estate

Real Estate

Visual identity and branding

Visual identity and branding

Sweatcoin (UK)

Health and Fitness

Branding, UI&UX consultancy and design direction

All3 (UK)

Construction

Brand philosophy, visual identity and branding, site UI&UX direction

Art

Visual identity and branding art direction

Neutral (USA)

Real Estate

Branding

Gaming

Game UI&UX design direction, visual identity and site design

WILD (Poland)

Non-profit

Visual Identity

Birbank (Azerbaijan)

Banking

Tone of voice

MOAS (USA)

Charity

Book art direction and design

VisitHealth (UK)

Healthcare

Visual identity and branding

Charity

Brand philosophy, visual identity and branding

Yaizy (USA)

Education

Brand philosophy and visual identity art direction

5 Points Development (USA)

Real Estate

Visual identity and branding

Selected Ukrainian Clients

Selected Ukrainian Clients

Selected Ukrainian Clients

Living the War book series

Publishing

Book series editorial concept, creative and art direction

Kyiv School of Economics

Education

Brand philosophy, visual identity and branding art direction

Saga Development

Real Estate

Redevelopment conceptualisation

Espresso TV

Media

Brand philosophy

Naftogaz

Oil and Gas

Brand philosophy

The Supreme Court of Ukraine

Government

Visual identity and branding art direction

Renaissance Foundation

Non-profit

Visual identity and branding art direction

Living the War book series

Publishing

Book series editorial concept, creative and art direction

Kyiv School of Economics

Education

Brand philosophy, visual identity and branding art direction

Saga Development

Real Estate

Redevelopment conceptualisation

Espresso TV

Media

Brand philosophy

Naftogaz

Oil and Gas

Brand philosophy

The Supreme Court of Ukraine

Government

Visual identity and branding art direction

Renaissance Foundation

Non-profit

Visual identity and branding art direction

Living the War book series

Publishing

Book series editorial concept, creative and art direction

Kyiv School of Economics

Education

Brand philosophy, visual identity and branding art direction

Saga Development

Real Estate

Redevelopment conceptualisation

Espresso TV

Media

Brand philosophy

Naftogaz

Oil and Gas

Brand philosophy

The Supreme Court of Ukraine

Government

Visual identity and branding art direction

Renaissance Foundation

Non-profit

Visual identity and branding art direction

© 2025, Mykhailo Smetana

© 2025, Mykhailo Smetana